Inspiring great Southern adventures.
The southern end of the majestic Blue Ridge Mountains, cloaked in green foliage and draped in tumbling waterfalls. The southernmost end of the Appalachian Trail. The most-visited U.S. National Park. Wind-swept coastal barrier islands, and Spanish moss-draped swamps, and coastal plains, and chiseled canyons.
There’s a whole lot of outdoor beauty in the South, and we’re on a mission to inspire our community to get out, get active, and explore it all.
We’re a small team of two with a shared belief that something special happens when today’s always-connected, high-stress society spends some quality time on a trail. Several hours or several days in the outdoors works wonders to melt away stress, whether it’s running a 5k, scoring a summit sunset, or waking up in a tent to the day’s first golden rays. There’s just nothing better than disconnecting from the internet and connecting back to the land that we’re so lucky to call home.
Eric is our founder, a former advertising creative director. Rob is our co-founder, a former landscape architect. We started publishing Atlanta Trails and Asheville Trails to share our favorite hikes with our friends over the past eight years. And we recently launched Trailful, our new project that highlights our favorite outdoor gear and apparel, all trail-tested and proven to be fully Southern-worthy.
Our mission is to deliver the absolute best and most detailed info on trails in the South. And our goal is to help our community find a great trail and get the most out of every adventure. Our sites include features that most other publishers skip: interactive trail maps, directions, elevation profiles, original photography, and detailed trail descriptions. And throughout our sites, we include really important guidance on how to Leave No Trace, what to pack for each adventure, and how to practice good trail etiquette. To us, it’s not just about getting people out. It’s about getting them out with as much information as possible, and a mindset to help preserve and protect the places that they love.
We strive to give back to the community whenever we can. We’ve sponsored the Atlanta BeltLine Running Series, a bunch of races and running events in Atlanta, and the Georgia Trail Summit. We donate a percentage our earnings to Leave No Trace. We donate our time to trail-related non-profits and advocacy organizations. We encourage our readers to support organizations like the Friends of Georgia State Parks and give back through trail cleanups and volunteer organizations. We’re only getting started, and we’ve got plans for much more.
We publish three digital outdoor magazines, with a total combined annual readership of over 1.5 million. That’s more than 6 million page views each year. We’ve been told that the outdoor culture isn’t strong in the South, and that it’s all about the West Coast. Our numbers are proving them wrong. Our social media followers total nearly 165,000 across our channels, and we’re working hard to grow those numbers every day. Why? We’ve got a serious passion for the outdoors, and want to share that passion with anyone who will listen.
Email us at firstname.lastname@example.org.